Shoe care

Shoe care - Shoe polish

Shoe polish is the most classic leather care product for the care of smooth leather shoes. A shoe polish is used to waterproof the uppers of shoes and should generally produce a beautiful shiny gloss. It provides chemical and mechanical protection against environmental influences such as moisture, friction and dehydration.

Shoe care has a strong tradition of times when people have been more out and dry feet were very important to health. Shoes also had a higher material value in the past, and this had to be preserved.

High-quality shoe care products. - Shoe polishers in Buenos Aires, Argentina.

Nowadays, shoe care is on the retreat. Young people rarely have a shoe cabinet where they regularly clean and care their footwear. According to a survey in 2011, 70% of 14-19-year-olds care their shoes "rare" or "never". Of the 20 to 29-year-old 60% and the 60 to 65-year-old 25%. 47% of the 60 to 65-year-olds clean their shoes at least once a week. For the 20 to 29 year olds, it is only 18%. Shoes have become a fashion product and there is a wide range of inexpensive footwear, where long-term maintenance is no longer in proportion.

In order to meet the trend, the manufacturers' attention to shoe polish is now focused on efficient and fast shoe cleaning. The ritual has become a necessary evil such as brushing teeth or shaving. The shoe has to be cleaned and shiny with little effort.

Suede and nubuck should never be treated with shoe polish! They are porous leathers and oil or grease are absorbed deep into the leather, which can lead to remaining stains. An aerosol water repellent is the best and safest protection.